According to Praguemorning on June 24, the startup Svez.se has launched an IQOS-friendly taxi service in Prague in cooperation with Philip Morris ČR.
Customers can book this IQOS-friendly taxi by simply downloading the Svez.se app on the App Store or Google Play. In addition to choosing the car model and payment method, users can request an IQOS-friendly vehicle through the app.
These vehicles have labels and smoke-free icons that say “Here you can enjoy smoke-free products.” The car is equipped with containers for used cartridges, chargers for IQOS devices, etc.
Svez.se was co-founded by former Czech Republic rowing representatives Jakub Paroulek and Kornel Altman. Their startup aims to provide a ride service with fixed prices and 24-hour telephone support.
“Only professional drivers drive for our service and we know how important it is to get to know them firsthand,” said Palulek. “This close connection helped us understand that many of our customers who use IQOS often ask if they can use these smoke-free alternatives while driving. As we always innovate based on customer feedback, we decided to be the first company in the Czech Republic to allow smoke-free alternatives in their cars.” This innovation is the result of a collaboration between Svez.se and Philip Morris ČR, which have signed a joint memorandum of understanding. “Our partnership with Svez.se allows us to further expand our service for our smoke-free alternative users. We value the trust of more than 500,000 adult smokers in the Czech Republic who have switched to these alternatives and are committed to providing a quality service,” said Fabio Costa, CEO of Philip Morris ČR. In the Czech Republic, smoking is prohibited in public places including restaurants, bars, cafes and public transport stations, a ban that came into effect on May 31, 2017. This means that smoking is also prohibited in regular taxis. However, certain services may allow the use of smoke-free alternatives, such as IQOS, which do not involve burning tobacco but simply heat it, thus avoiding the smoke and odor problems associated with traditional smoking.
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